CREDENCE

Omni-Channel Marketing
Automation Platform


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Right Message to the Right Person at the Right Time and Frequency via Right Channel

Credence, our Omni channel marketing automation platform enables enterprises to drive context led customer engagement journeys. The platform provides the capability to reach out to your customers via multiple channels to ensure that the engagements are consistent across all channels leading to higher ROI. With support for onsite, private / public cloud deployments, Credence provides complete control to enterprises to opt for best-fit model.

Aggregate

Centralise data: Integrate all sources to create unified customer view

Identify

Define precise target audience: Use transactional, behavioural, demographic etc attributes

Connect

Design engagement journey’s: Real time triggered, personalised, incorporate multi channel, implement rules based workflow

Track

Monitor in real time: Track campaigns KPI’s and conversions

Optimize

Effective engagements: Based on customer responses, auto select preferred channels

Business Benefits

How to Make Leaders More Effective

Precise targeting and dynamic segmentation

Effective targeting based on real time and long term transactional and demographic attributes. Context linked customer engagements with conversion tracking.

How to Make Leaders More Effective

Data consolidation and real time campaign performance

Centralize data storage from all sources on Credence. Centralized dashboard for near real time KPI reporting.

How to Make Leaders More Effective

Automate processes to save time, efforts and cost

Single interface for managing communications across all channels. Prevent spends on unsuccessful attempts and duplication across channels.

Our Key Offerings

Customer Profiling

Create a holistic profile of your customers to understand them better. Historical, behavioural & real time. API connect with CRM’s.

Real time & dynamic segmentation

Discover & Organize valuable segments for smarter and personalized targeting.Auto updation

Contextual Engagement with Triggers

Engage with the right offer at the right instance. Trigger inputs rnaging from transactions to inactivity.

Actionable Analytics

Predict, Analyse, Track, Recommend and Learn.

Return On Investment

Monitor and Measure Marketing effectiveness.

Security

Full compliance to VPAT, Onsite deplyments available. Securely integrate your Enterprise Data

Testimonial

Resources

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